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The Winding Creek Group, sadly, did not invent IVR technology; it has been around since 1941 when Bell System developed a new tone dialing methodology.
However, the Winding Creek Group has mastered the use of IVR technology for political campaigns as a quick, easy and effective manner to gauge the electorate.
"Skepticism about IVR polling based on theoretical concerns is certainly widespread in the survey research establishment, but one can look long and hard for hard evidence of the lack of reliability of IVR, or even Internet polling, without success. Precious little exists, and the few reviews available (such as the work of my friend, Prof. Joel Bloom, or the 2004 Slate review by David Kenner and William Saletan) indicate that the numbers produced by the IVR pollsters comport as well or better than with actual election results than those from their traditional competitors,"
- Mark Blumenthal, Pollster.com
The turnaround time for an IVR survey is typically one day. When you have everything on the line, and you need to know TODAY where the race stands, the IVR is a great solution.
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