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"The Winding Creek Group is proud to have played a role in building Obama for
America's Analytic Model. Take a look at these two articles and then I hope you'll
browse around our website - get a sense of who we are as a firm and how we can help
you win your race." - Ryan Hawkins
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Published by the NY Times - 11/16/2012
The Obama campaign assigned all potential swing-state voters one number, on a scale of 1 to 100, that represented the likelihood that they would support Mr. Obama, and another number for the prospect that they would show up at the polls.
Published by the NY Times - 12/12/2012
Culling never-before-used data about viewing habits, and combining it with more personal information about the voters the campaign was trying to reach and persuade than was ever before available, the system allowed Mr. Obama's team to direct advertising with a previously unheard-of level of efficiency, strategists from both sides agree.
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